How can retailers deliver their purpose and remain profitable? Responsible Retail—good for consumers, employees, partners, investors and our planet.
Responsible retail is the new imperative
Having a purpose is only the beginning. What retailers do now matters more than what they say. Consumers are searching for meaning and authenticity, and want to shop with retailers that execute on their purpose responsibly in all that they do.
Responsibility to all stakeholders is at the heart of responsible retail. This includes consumers, employees, partners and investors, as well as a new stakeholder that is more important than ever—our planet.
Retailers need to build trust with consumers, invest in employees, share common values with partners and grow profitably for investors, while acting with a sustainable mindset for our planet.
Retailers that serve these stakeholders by turning their purpose into performance will gain the competitive edge. Let the evolution begin